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The title and question that I need to answer have a lot of layers with my initial though being to look at murder mystery (who done it) films: notably Knives Out. Using the articles of Knives Out | Get Your Cut — Esturd and Knives Out, and the rarity of a big marketing campaign that doesn’t spoil the film | Film Stories I was able to learn that tradition murder mystery films have a list of requirements and or recommendations that we have do for our film that is following convention:
- Cannot show who the Murder is (can hint)
- Activate Curiosity
To say everything but nothing at the same time is something most forms of marketing need this but especially with the mysteries genre.
Some Ideas that already exist:
The first idea that most movies (which kind of has to happen) is a trailer. This is probably one of the harder things to do with not filming everything, but we can and probably should film extra scenes and make more props. But this another way to give tone and mood for the audience like the opening
Wake Up Dead Man: A Knives Out Mystery
The second most common thing to do in marketing is to have posters and other smaller advertisements on social media that are out in the opening for all to see. These do not work in withholding information well, but you could add hidden messages or a cypher to it. This was best used in (I believe) gravity falls.
A Gravity Fall Cypher Code
To do a video or board game like Knives Out could not really work due to not having money to do something like that. Also, we cannot reek the benefits of basing the movie on a game like Clue the Movie as the style of marketing this would definitely attract board game lovers, but mystery is a maybe. Overall, the weakest idea in execution.
Clue the Board Game
Distribution Methods
Our film is mainly targeting ages 25-45 (Millennials through early Gen Z) for our film. In general, most Secondary to younger University students do not like thinking when consuming media (, due to no attention span). For our film, what works at engaging this specific audience? Our film is planning in releasing in theaters.
Take Away:
For marketing why not do all that I mentioned. With trailers and posters being peas in a pod with the added fun of a cypher this will be a lot of work and will entice audiences to go to theaters.
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